About me

I'm Flo and I'm a culture strategist, writer, facilitator and coach.

My work sits at the intersection of creativity, community and change. Across consultancy, teaching and creative practice, I help organisations and individuals develop ideas, strengthen connections and create meaningful impact.

Over the past decade, I’ve worked across the cultural and charitable sectors in strategy, programme design, governance support, evaluation, communications, audience development and partnerships. I currently work within the Culture team at Norwich City Council, and consult for the writing-for-wellbeing organisation Lapidus International.

I enjoy helping people make sense of complexity, identify opportunities and turn ambitious ideas into practical action. My approach combines strategic thinking with creativity, collaboration and care, creating processes that are purposeful, inclusive and grounded in people’s real experiences.

I’m an accredited coach through Relational Dynamics 1st and Culture at Work, and I’m committed to accessible, inclusive practice and ongoing professional development. Environmental responsibility is also central to my work, and I am a signatory to Culture Declares Emergency.

Alongside my professional practice, I am a writer working across poetry, fiction and creative non-fiction. I am the author of three poetry collections: peel me Watcher (Guillemot Press, 2025), girlhoof (Salò Press, 2024) and the other body (Guillemot Press, 2021). I was a SPILL Think Tank Artist in Residence in 2024 and received an Arts Council England Developing Your Creative Practice award in 2023.

I teach creative writing, facilitate workshops, and support writers and creatives through mentoring and coaching. I have taught for organisations including The Poetry School and the National Centre for Writing.

Short biography

Flo Reynolds (she/they) is a cultural strategist, writer, coach and facilitator. They are the author of peel me Watcher (Guillemot Press, 2025), girlhoof (Salò Press, 2024) and the other body (Guillemot Press, 2021). They were a SPILL Think Tank Artist in Residence (2024) and an Arts Council England DYCP awardee (2023). Alongside their creative practice, they work across cultural strategy, programme design, evaluation and community development.